Traditional data buying and selling relationship

There are usually three or more roles in the traditional data buying and selling relationship: data suppliers (products that can collect user data), data buyers (big data companies, merchants or investors) and data providers (users). Among these parties, from the perspective of economic benefits, the first two are in a dominant and dominant position, while users are in a very passive position in this relationship. status, users are usually called "consumers" and are not the ones with income. They not only need to consume, but the data generated by their consumption has also become the object of the second profit for the merchants, and is once again used by the merchants. and products consumed.

Data provider

Service providers, that is, Internet products. They acquire users, retain users by continuously improving service quality and content, and gain value around their users. Typically, based on the data users provide to their services, service providers can:

• Optimize the product experience, such as modifying and improving the functions of the service by tracking users' behavior in using the service

• Deliver more relevant ads and share revenue with advertisers

• Data buyers who sell valuable anonymous user data to third parties

Data buyer

Data buyers can be merchants, advertisers, investors, big data companies, research consulting companies, and any other organization that needs to use this data. Merchants or advertisers need more user data to optimize their market decisions or investment decisions, but the ultimate goal is still to obtain more benefits from users. They have no way to directly obtain user data, but mostly purchase it through different third-party service providers. Sometimes, some data sellers will sell some fake data in order to make profits. Merchants do not have any timely and effective way to avoid this.

User

Users intentionally or unintentionally contribute their data to the products they use, but their contributions do not add any economic value to themselves.